I created logo for an imaginary acai bowl and smoothie shop called "Sol Bol". My target audience is young adults and teenagers ages 16-25, anyone who goes to the beach, and those who eats healthy. My goal of this project was to raise awareness of this brand and create buisness for the shop. I created this logo strategically. I used a font that is laid back and reminded me of the beach. I used the bright organge color becuase I feel like it was a color that reminded me of the bright beach sunsets and was an eyecatching color. I also listed what the shop inclused which is acai, smoothies, and juice. I created this simple, yet effective logo that targets the right group of people for this project.